Truffle Herefordshire

About Truffle Herefordshire

The Truffle Card is designed to offer customers exclusive treats and offers across a wide and varied range of Independent Herefordshire Businesses.

As businesses we know our customers can shop anywhere. We want them to shop with us. Truffle promotes Herefordshire Independent Businesses and helps them to flourish.

Customer Benefits

Sign Up is FREE for customers.

Truffle Herefordshire works by emulating “Martin’s Money Saving Tips” and “My Voucher Codes”. In short there is a monthly email of offers from the participating businesses which is collated by Truffle Herefordshire, and sent to cardholders.

This is backed up by this website.

Customers are able to sign up for the scheme right across the county at any of the 247 participating shops, restaurants, bars, pubs, nightclubs... the list goes on!

Customers are also able to sign up at and their card will be sent to them in the post. They are also able to fill in the application form in the comfort of their own home and post it to Truffle Herefordshire’s Free Post address; it really could not be easier.


It is the first scheme of its kind in the UK and cardholders get exclusive treats and offers only available to them, along with invitations to new product launches as well as exclusive Truffle Cardholder events.

The initial concept came from Heather Gorringe (Wiggly Wigglers, Herefordshire), Luke Conod (FIT, Hereford), James Smith (Stagecoach Restaurant, Hereford) and Maurice Jones (Philip Morris & Son, Hereford), and has been driven forward by the Private Sector.

Truffle itself uses local businesses where possible.

  • The leaf photograph was taken by rural photographer and digital artist Steve at Golden Valley Art.
  • The cards and literature were designed and printed by allpay Limited.
  • The website was designed and developed by Paul Stenning.
  • This scheme has been funded and administered by Herefordshire Council and Hereford City Partnership.

Point of Sale Materials

Participating businesses will be sent a selection of POS materials to promote Truffle Herefordshire. Additional materials are available to download and images are available to add as links to your website. Please see the Point of Sale page for details.

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