Truffle Herefordshire

Important Announcement

Truffle Herefordshire has now closed.

Truffle was the first scheme of its kind in the UK and this year marks 10 years since Truffle started.

We couldn't have done it without a few key players - Heather Gorringe (Wiggly Wigglers), Luke Conod (FIT, School Uniform Shop), James Smith (The Stables) and Maurice Jones (Philip Morris & Son), with the support of Herefordshire Council.

We also owe a huge thank all our cardholders and business members for your support and enthusiasm over the years - THANK YOU!

Technology has moved on since we began so with that in mind Truffle are pleased to support Hereford BID who have recently commissioned the award-winning app LoyalFree to boost trade for local businesses as part of a major project within their business plan. Herefordshire Council have also given a grant in support of the app, and we consider it to be the natural successor to the Truffle Card.

We encourage all our Truffle cardholders and businesses to move across to the LoyalFree. You can sign up to the app here:


Very best wishes from Team Truffle.